Privacy Policy

Last updated: September 18, 2026

Introduction

This Privacy Policy ("Policy") applies to your use of the www.thinklab-ai.com website and ODIS, our AI-powered video creation platform, including any features, content, or applications offered by ThinkLab, Lda. ("ThinkLab", "we", "us", "our") (collectively "Platform"). By using the Platform in any manner, you agree to be bound by this Policy and ThinkLab's Terms ("Terms"). This Policy is part of, and is incorporated into, the Terms.

We will uphold the privacy of our users by fighting against ads, trackers, and other impingements on privacy. We will never profit by monetizing your data but instead seek to fulfill our company mission by delivering a great product and service.

What that means in practice, so that the sentence above is not contradicted further down this page. We run no advertising on the Platform and we are not in any advertising network. We do not track you across other websites, we set no third-party cookies, we build no advertising or cross-site identifier, and we neither sell nor share your personal information for anyone else's marketing. We do measure our own website — with cookieless analytics and with two first-party cookies that record which channel brought you here — and we do send marketing email, but only to people who have asked for it twice. All three are described in full below, by name, with their retention and their lawful basis. Every cookie this site sets is named there too, and the one our short-link provider sets when you open one of our short links is described there as well.

Our commitment to privacy and data protection is reflected in this Policy which describes how we collect and process "personal information" that identifies you, like your name or email address. Any other information besides this is "non-personal information". If we store personal information with non-personal information, we will consider that combination to be personal information.

Third-party services that we integrate with the Services are governed under their own respective privacy policies.

Who we are — the data controller

The controller of the personal data described in this Policy — the party that decides why and how it is processed — is:

Firm
ThinkLab, Lda.
NIPC / VAT number
518707946 (PT518707946)
Registered office
Rua das Rodas, n.º 557, Hab. 42, 4740-331 Esposende, Portugal
Share capital
€6,900.00
Incorporated
22 March 2025
Activity (CAE)
62100 — computer programming activities

That address reaches us for general correspondence. To exercise any of the rights set out below, or for anything else about how we handle your personal data, write to privacy@thinklab-ai.com, which is read by named people at ThinkLab. We have not appointed a Data Protection Officer: we are not a public authority, our core activity is not large-scale monitoring, and we do not process special categories of data at scale, so Article 37 GDPR does not require one.

Information Gathering

We collect information about you when you directly provide it to us. We collect your name and contact information, including your email address, as part of account creation. If you use paid features of ODIS, we collect payment information through our secure payment processor. When you use ODIS, we collect the inputs, prompts, and content you provide to create videos, including text, images, and other materials you upload.

We collect information about you automatically through our Platform. When you visit our website or use ODIS, our servers log your Internet Protocol (IP) address and information about your device, including device identifiers, device type, operating system, browser, and usage patterns. We collect analytics data about how you interact with ODIS, including features used, videos created, and session duration. Separately, we measure our public website and record which channel brought you to it — that is described in full under Analytics, cookies and attribution below.

We collect information about you when someone else tells us such information. We may collect information about you from third-party authentication services, payment processors, or other services you choose to connect with ODIS.

Information Use

We use each category of personal information about you:

  • to provide access to and functionality of the ODIS platform;
  • to process your video creation requests and deliver generated content;
  • to improve and develop our AI models and Platform features;
  • to manage your account and subscription;
  • to communicate with you about updates, features, and support;
  • to understand which channel brought you to us, so that we can spend our effort where it actually helps people find us;
  • to send you marketing email, where — and only where — you have given us consent to do so; and
  • to provide customer support and troubleshooting.

Analytics, cookies and attribution

Website analytics — Plausible. Our website analytics run on Plausible Analytics, hosted in the European Union. Plausible sets no cookie, stores no personal data, and builds no identifier that could follow you to another website. To count a visit as unique it receives your IP address and browser user agent, derives a daily-rotating salted hash from them, and discards the IP address. To the extent that handling amounts to processing of your personal data, we rely on our legitimate interest (Article 6(1)(f) GDPR) in understanding how our website is used. Because Plausible stores no personal data, there is nothing about you for it to retain.

Attribution cookies. We set two first-party cookies on thinklab-ai.com so that we can tell which channel brought somebody to us:

  • tl_first_touch — written once, on the first visit that carries campaign parameters, and not overwritten afterwards.
  • tl_last_touch — written on every visit that carries campaign parameters, overwriting the previous value.

Each one holds the same short record: the campaign parameters in the link you followed (utm_source, utm_medium, utm_campaign, utm_content), the referring page, the page you landed on, and a timestamp. Both are first-party, both are set with SameSite=Lax, and both expire 90 days after they are set. They are not extended and not refreshed beyond the last-touch overwrite.

They contain no name, no email address, no IP address, no device fingerprint, no cross-site identifier and no advertising identifier. No advertising network or data broker is anywhere in this chain, and we do not permit any third-party script on our site to read their values — an undertaking we hold ourselves to, since a cookie readable by our own pages is technically readable by anything we choose to load onto them.

Purpose and lawful basis. The purpose is channel measurement: knowing which channel produced a signup. The lawful basis is our legitimate interest under Article 6(1)(f) GDPR, assessed in a written Legitimate Interest Assessment that we keep and review. If you submit our waitlist form, the values are carried with your submission and stored alongside your email address — at that point they are linked to you, and we treat them as personal data rather than as anonymous statistics.

The cookie we set when you log in. If you log in, we set account_name so that the site can greet you by your account name. It is first-party, lasts up to a year, and is cleared when you log out. It plays no part in analytics, attribution or marketing. Your light-or-dark preference is kept in your browser's local storage rather than in a cookie. Those two, plus the two attribution cookies above, are everything this site stores on your device, apart from the short-link cookie described next.

Our short links. Most campaign links we share start with go.thinklab-ai.com and are run by our short-link and click-measurement provider. When you open one, that provider sets a single cookie on go.thinklab-ai.com. It holds a random identifier, lasts one hour, and is sent back only when that same link is opened again, never to thinklab-ai.com. It exists so that opening the same link twice within the hour counts as one click. We do not connect it to your email address or your waitlist record, and it is used for nothing else. The provider sets it on every short link and it cannot be switched off, but blocking it does not stop the link working. Measuring the click serves the same channel-measurement purpose as the attribution cookies, on the same basis: our legitimate interest.

You can clear or block these cookies in your browser at any time and the site keeps working: nothing you use depends on them. You can also object to this processing — see Your right to object below.

Marketing email and your consent

Every marketing email we send runs on your consent — Article 6(1)(a) GDPR — and on nothing else. We do not send marketing email on the basis of a legitimate interest.

Consent is double opt-in. Our waitlist form tells you, right above its submit button, that joining means we will email you a link to confirm your place and then occasional updates about ODIS. When you submit it, we email you that confirmation link. Until you click that link, you receive no marketing email from us. We record the moment you gave consent and the moment you confirmed it, so that we can show consent existed.

Withdrawing consent is as easy as giving it (Article 7(3) GDPR). Every marketing email carries a one-click unsubscribe link, and you can withdraw at any time by writing to privacy@thinklab-ai.com. Withdrawal stops every marketing send immediately and permanently. Withdrawing consent is not the same request as asking us to erase your data: on its own it stops the sending and leaves the business-contact record described below in place. If you want the record removed as well, say so and we will treat it as an erasure request.

Service and transactional messages — a password reset, a security notice, something you asked us to send you — are not marketing and do not depend on this consent.

Business contacts and our contact record

We keep a business-contact record — a CRM record — for the people who join our waitlist, contact us, or whom we approach in a business capacity. In substance it holds: your email address, your name and role or job title where we know them, the company and company domain inferred from a corporate email address, an inferred business segment with a confidence score, the stage of our relationship and how it has changed, the channel you first arrived through and the channel you most recently arrived through, any source you told us about yourself, your country and language, and any referral link between your record and another.

We collect and infer no special-category data — nothing about health, beliefs, politics, ethnicity, sex life or trade-union membership — and no field in the record is designed to reveal any.

The lawful basis for keeping this record is our legitimate interest under Article 6(1)(f) GDPR in administering our business relationships and measuring which acquisition channels work. That is a separate basis from the consent above, and it does not authorise sending you marketing email. We also keep a short exclusion list of organisations we will not contact, on the same basis, so that we do not cut across an existing relationship — being on it means we contact you less, not more.

Information Sharing

We share information about you when:

  • We have asked & received your consent to share it.
  • With third-party service providers (such as cloud hosting, payment processors, and AI infrastructure providers) necessary to operate the Platform, but only if those entities agree to provide at least the same level of privacy protection as this Policy.
  • To comply with laws or to respond to lawful requests and legal process, provided that we will notify you unless we are legally prohibited from doing so.
  • We reasonably believe it is necessary to prevent harm to the rights, property, or safety of you or others.
  • We undergo a corporate restructuring or change in our organizational structure or status.

Who processes this data, and where. For the website measurement, contact record and email described above, the categories of processor we use are: an analytics provider (Plausible, European Union), an email service provider (Brevo, European Union), a short-link and click-measurement provider, a website host, and productivity and mail services (Google Workspace). Each acts only on our instructions and only for the purposes described above. Our analytics provider and our email service provider are established in the European Union. Our short-link provider and our productivity and mail services may process personal data outside the European Economic Area; where they do, the transfer is covered by the European Commission's Standard Contractual Clauses, incorporated in those providers' terms. Our website host processes the requests this site answers, and that processing is not covered by Standard Contractual Clauses.

Web fonts. Our pages load their typefaces from Google Fonts, which means your IP address and browser user agent reach Google whenever a page loads. It is not analytics, it sets no cookie, and it produces no record on our side — but it is a request to a third party that happens on your behalf, so we name it here rather than leave it out of a list of who receives data.

Your Content: Videos and content you create with ODIS belong to you. We do not share, sell, or use your generated content for any purpose other than providing the Platform to you, unless you explicitly grant us permission.

Information Protection

We implement physical, business, and technical security measures to safeguard your personal information. In the event of a security breach, we will notify you so that you can take appropriate protective steps. We only keep your personal information for as long as is needed to do what we collected it for. After that we destroy or anonymise it, except for the minimal records described under How long we keep things below, and except where the law requires us to keep it.

How long we keep things

For the website measurement, contact record and email described above, our periods are:

  • The two attribution cookies: 90 days from the moment they are set, after which they expire in your browser.
  • The short-link cookie: one hour from the moment you open the link, after which it expires in your browser.
  • Attribution values already recorded against your waitlist or contact record are kept with that record and anonymised with it.
  • Contact records with no interaction: 24 months, after which we anonymise them — every identifier is removed and only the aggregate contribution is kept. Records with an active relationship are kept for the life of that relationship, and the 24-month period then runs from the last interaction.
  • Consent records are kept for as long as we rely on the consent and for a reasonable period after it is withdrawn, because we have to be able to demonstrate that consent existed. Unsubscribe and suppression entries are kept indefinitely, in minimal form, precisely so that the unsubscribe keeps working.

EEA, UK, Swiss, and California Users

The following rights are granted under the European General Data Protection Regulation ("GDPR") and California Consumer Privacy Act ("CCPA"), and ThinkLab applies these rights to all users of our products, regardless of location: (i) the right to know what personal information we collect from you; (ii) the right to know if your personal information is being shared and to whom; (iii) the right to access your personal information; and (iv) the right to exercise your privacy rights without being discriminated against.

Under the GDPR, EEA, UK, and Swiss users have the following rights in full: access to your personal data (Article 15), including the right to be told where we obtained it if it did not come from you; correction of data that is wrong (Article 16); erasure (Article 17); restriction of processing (Article 18); portability of the data you gave us on the basis of consent (Article 20); withdrawal of consent to marketing email at any time (Article 7(3)); and the right to object described separately in the next section.

How to exercise them, and how long we take. Write to privacy@thinklab-ai.com. We answer within one calendar month of receiving your request (Article 12(3) GDPR). Where a request is unusually complex we may extend that by up to two further months, and if we do, we will tell you and give our reasons inside the original month. We may ask you for enough information to be sure the request is yours — enough to avoid handing one person's data to another, and no more.

If you are not satisfied, you have the right to lodge a complaint with your local data protection authority. Ours is the Portuguese Comissão Nacional de Proteção de Dados (CNPD), and you may complain to it, or to the supervisory authority where you live or work, at any time.

California Users: Under the CCPA, California residents have additional rights, including: (i) the right to request personal information to be deleted; (ii) the right to opt-out of the sale of personal information; and (iii) the right to designate an authorized agent to make requests on your behalf. We do not sell personal information.

Your right to object

This section is set out on its own because the law requires us to bring it to your attention clearly and separately from everything else on this page (Article 21(4) GDPR).

  • You have the right to object, at any time, to any processing we carry out on the basis of our legitimate interests — the attribution cookies, the counting of clicks on our short links, the business-contact record and the exclusion list described above (Article 21(1) GDPR). Tell us and we will stop, unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or that we need the data to establish, exercise or defend legal claims. If we ever say that, we will say why. For the short links, what an objection can achieve is narrower, and we would rather say so here: the cookie is set by our provider the moment the link is opened and cannot be switched off, but you can block cookies for go.thinklab-ai.com without the link breaking; the emails we send you never use short links; and because nothing we hold connects a click to you, we cannot find your past clicks to stop counting them.
  • You have the right to object, at any time, to our processing your personal data for direct marketing purposes (Article 21(2) GDPR). This one is absolute: there is no balancing and no refusal. Once you object, we stop processing your data for direct marketing, permanently.

To object, write to privacy@thinklab-ai.com. An objection and a withdrawal of consent are different requests with different effects, so tell us which one you mean and we will act on that; if it is not clear, we will ask you rather than guess.

Contact Us

To exercise your rights, to object, or for any question about your personal data, please contact us at privacy@thinklab-ai.com and we will try to address or resolve it. If we cannot, you have the right to lodge a complaint with your local data protection authority. For anything that is not about personal data, our general address is general@thinklab-ai.com.

Changes to Privacy Policy

We may need to change this Policy and our notices from time to time. Any updates will be posted on this page.